The Internet has changed it’s user interface over the last few years. It’s gone mobile. You probably noticed.
Do you ‘think mobile’ when creating content?
Do you check your pages and newsletters on your mobile before you publish?
If you have a website, a web shop, a web presence of any kind – it needs to speak to people using mobiles.
Tablets and smart phones are the main devices used to access the Internet now.
TVs are also used increasingly. They are different though because they access specific services rather than general websites and social media platforms.
So as a content creator you need to look at your text, images, videos etc on as many devices as you can. It can be a shock to see your work, that you’ve spent hours creating, looks a mess on a iPad. Especially if many of your potential market is using an iPad to access content.
Think mobile first!
If you’re working with a developer (or team of developers) they will be telling you to think mobile first. It has become the buzz word at the moment in the online design industry.
Designing and creating for mobile first means you are automatically going to get a better SERP (search engine result position) than before.
Creating for mobile first means you will also be making your content accessible to everyone, regardless of device. This is very important.
Designing for mobile is more challenging than for big screen so usually you have to work a bit harder to get it right.
Good for Business.
Mobile first design and development is good for business because it means your customers can access your products and services wherever they are. And whenever they like. As mentioned above it also helps search engine position which means more traffic as well.
Who knows what the future will bring but for now – think mobile!