Category Archives: Social Media

Social Media Network Overview

This Social Media Network Overview is here to help clarify what social media is being used for and how you can use it to your advantage.

There are so many social networks nowadays. Its completely bewildering.

Just where do you start with social media?

In the United Kingdom the main social media platforms are:

  • Facebook
  • Twitter
  • YouTube

Here’s an overview of the main networks and how you might use them for your business.

Social Media Network Overview – Part 1.



Users: Facebook reports 1.49 billion users monthly. Asia accounts for 28%, Europe for 24%, USA and Canada for 17% and the rest of the world for 30% of those users. Roughly 50/50 male and female balance.

How it’s used: Facebook is the largest social network in the world. Users can share products and content that resonates with them. Facebook offers brand, company and product pages where users can interact with and review brands based on their experiences.

How you can use it: Facebook is the place for ‘long-form content’. With no character or word limit these posts get the most Facebook shares and likes. So start writing your epic stories and promotions! Encourage your fans to post reviews or stories about their experiences with your site on your brand page. Facebook is also a great platform to offer insider tips, troubleshooting ideas, meet-up and event invites and those all important promotional offers.



Users: Twitter reports 304 million users monthly. The majority of those users are from Asia, North America and Western Europe. They are 90% male.

How it’s used: Twitter was made for short commentary. That’s within 140 characters or less. Users can (and do) use it to talk about and interact with brands about their products or services.

How you can use it: Encourage your users to tweet about your brand, letting others know why they love it. Or create a hashtag to kick-start a conversation. Be sure to re-tweet others to show appreciation. Respond if asked a question or tagged in a tweet. If its appropriate, brands can post about what’s trending to increase visibility. The primary principle of Twitter is to be part of a conversation and not just talk about yourself.



Users: YouTube reports over one billion users worldwide. 30% of visitors from the US and 70% from the rest of the world. It is broadcast in 54 languages. No information on male/female balance.

How it’s used: YouTube offers users the opportunity to watch videos for free, or create and upload their own. Videos are easy to comment on, rate, and share on social media and blogs. Many of the users report using it like a super TV. They just go on YouTube when they’re online.

How you can use it: Create videos and upload them – sounds easy! YouTube is a great platform for creating videos of any length. So product overviews, tutorials, demonstrations, promotions, interviews, demonstrations and the rest can all go on. YouTube viewers are looking to watch interesting, creative, fun and informative videos. Your options are limitless and you can use it to reach that audience who don’t tend to use other online services.

Other platforms that are good for you to consider using are:

  • Pinterest
  • Linkedin
  • Instagram

More to come next post on these and a quick look at a few others as well.

If you’d like some input on improving your social media presence then please contact us.

7 Top Tips for Effective Social Media Marketing

Social media sites have become the main buzz in the online world.

Facebook, Twitter, LinkedIn, YouTube and others have all made the Internet more relevant and connected than ever before.

As of the time of writing this article Facebook has 800 million users, 30 million in the UK.

Twitter logo

Top tips to get it all working for you

As web site owners we want to promote our business, organisation, cause or local group to others and these are some sure-fire methods we can use on social media sites to get our message across effectively.

Tip 1 – Spread the word

Spread the word using informal networks of real people. Sometimes referred to as viral marketing. Use your Facebook and Twitter page to let your friends, followers and subscribers what the latest buzz is in your world. Fresh information is a vital part of a successful web presence.

Tip 2 – Link up your social pages

Link your Facebook, Twitter and websites together using widgets so that your messages are consistent across your family of pages. Make sure your social media profiles link to your main website and your other media pages and blogs

Tip 3 – Keep it friendly

Make the most of your friends and subscribers liking you or your brand by using social media to be friendly in return. Give messages that are useful and add to your subject and profile. Peter Kay, the funny UK entertainer has a great approach on his Facebook page. He just tells you if he’s got a gig on or at Christmas he might give one funny line i.e. “I see DFS have got a sale on Boxing Day”.

Tip 4 – Post up-to-date items

Post up to date news using Facebook and Twitter to encourage viral sharing by followers through their likes and shares, thus exposing your message to your friends friends and contacts.

Tip 5 – Choose your name carefully

Get your vanity URL at Facebook and Twitter by carefully choosing a name or phrase you want to promote online. For example Tusler Design has the URLs and

Tip 6 – Promote your brands with their own pages

If you’re involved in ecommerce consider setting up specific Facebook pages for your brands, sub-brands and categories. This allows your customers to be specific about what they particularly like about you, thus promoting particular aspects of your business to their friends.

Tip 7 – Reward your friends

We all like to receive gifts from time to time so try to think of rewards for your friends and subscribers – this could be special offers or the ability to pre-order items or access to limited editions etc.

And remember – using social media in a responsible way enhances your website’s credibility with the search engines as an up to date and fresh source of information.

Marketing Your Website

There are several ways that you can market your website to the world at large.

A key marketing element is Search Engine Marketing which we’ll look at in more detail in the next article.

Use Your Analytics Data

It is important to remember that researching and monitoring your visitors and visitor statistics is essential in helping understand which of your marketing messages are working and which are not.

Social Networks

Facebook, Twitter and LinkedIn are notable online services where you can market your business, website, products and services.

Television and Radio

National and regional television and radio are arguably the most invasive and persuasive advertising tools available today. Although the BBC don’t carry adverts, ITV and Channel 4 and Channel 5 do. As do other channels of course.

Large promotional or e-commerce sites are sometimes advertised on television and radio in an effort to attract high volumes of visitors. Television marketing in particular has a significant cost implication.

Secondary routes to obtaining radio and television coverage are available through vehicles like talk shows, breakfast TV, cable and the news networks.


Celebrity endorsement can be a real catalyst to bringing awareness and coverage to your site. Of course obtaining the endorsement may require a major effort but it is often worth considering as part of a thorough marketing campaign.

Newspapers and Magazines

National printed media newspapers and magazines are potentially excellent methods of reaching target markets and can also provide exposure through feature articles and timely letters and comments to the editors.

As with television, advertisements in national media can be costly and need to be properly rationalised towards achieving an appropriate return on investment.

Local media newspapers and magazines are like their national brothers and sisters in providing excellent, targeted advertising and exposure of their readers to your messages.

Posters and Leaflets

Poster campaigns can have varying levels of impact. They are useful when carrying out national campaigns to reinforce messages that are appearing on television, in the media, or even through direct marketing of some kind.

Localised poster campaigns can have impact especially when their message is simple and easily remembered.

Door to door marketing using leaflets and flyers can be remarkably effective particularly if the message is very simple and there is some reward for the person who responds to the advert. For example this reward could be a special offer code that entitles them to a discount if they buy online.

An advantage of a flyer or brochure is that people can keep them as a physical reminder of your message.

Direct Mail and Telephone

Direct marketing using printed mail can be another key element in communicating your message although this method is best utilised in a targeted manner because of the potential large cost implication. For example, one million targeted letters at a cost of 33 pence per mailing amounts to a large bill (£330k). Investors using this method need to ensure there is a realistic likely return on investment.

Direct marketing using telephone can be effective but in the UK is not popular with many people and can have a negative impact on a marketing campaign.

Email Marketing

Direct marketing using email is another powerful tool but has been misused in the past and spam resulted.

The most effective method usual nowadays is to use ‘opt-in’ mailing list management tools where people give their name and email address and permission to send them emails.

Newsletters and Forums

Website Newsletter – this is an excellent way of regularly updating your visitors with relevant and interesting information. They register their email with you so you know they are interested in what you have to say.

Website communities and user forums – depending on the nature of your site a forum or notice board can be an amazing generator of repeat visits and lateral marketing leads. Giving your visitors and customers a chance to express their views can be a powerful tool.


Affiliate Marketing – this has two main categories;
1. Joining as an affiliate
2. Running your own affiliate program

Joining an existing affiliate programmed can give you the opportunity to link your site with many other commercial sites that offer related products and services.

When a user clicks through from your site you sometimes get a small commission. More often when a user from your site clicks through and makes a purchase or becomes a member then you get paid a commission.

Running an affiliate marketing programmed is no small task and may require employing one of the larger affiliate marketing companies like TradeDoubler to manage your affiliate marketing function on your behalf.

Word of Mouth

Word of mouth networking is as relevant to the Internet as in any walk of life. There is no substitute for a site that is recommended by a friend or colleague.

This principle can be used favourably by asking friends and loved ones to tell all their friends about your new site!


Hold an event to launch your site and then host other events throughout the year to promote your website messages.