Each of the major search engines works in a different way to the next.
What they all share in common is the aim of delivering relevant and timely search results for their users.
Some of the search engines use software spiders and robots to crawl through content and index it. They actually copy the entire Internet onto their own hard disks.
Other search engines use real people to look at web pages and then decide whether to include them in search results. These sites have lost prominence in recent years due to the increased dominance of companies like Google, Yahoo and Microsoft.
How do you make a site do well in search results?
Start with a good website
They key principle in making your website rise in the listing pages is to make it a relevant one.
Know your subject
You must know your subject and make your website about that subject.
When you add content; text, images, video, or audio, make it about the subject of the main website.
Keep to the point
Don’t get distracted and go off the point. Keep focused on what you’re trying to achieve.
Keep text simple
Make your text easy to read and comprehend. Avoid using long sentences and paragraphs.
Use titles and heading tags
Use titles, headings and sub-headings in the right way throughout your pages.
Meta tags too if it helps
Meta tags are useful but are secondary to what is actually on the page itself. There is no point in putting key words into meta tags that are not included on the page.
Use style sheets for layout
Where possible avoid using tables for your site layout. If you have a designer working for you make sure you point this out to them.
Know your users
Get to know your visitors and what they like and use on your site.
Use the right key words and phrases
Research and develop using the keywords people use to find your site. Also research associated key words and phrases and develop content to attract searches around these terms.
Links to you
A very important factor in determining your website’s position on the search engine results pages is how many sites are linking to you. Not just how many, but also how good or authoritative they are on a given subject.
If you have a few ‘quality’ links this can be more effective than lots of low-quality or irrelevant links.
Please drop us a line if you want to talk to someone about your website and search engine optimisation – contact us.