Usually a new website will fall into one of four categories;
1. PR or C.V. Page
If you’re a new business or creative person you can start off with a one-page ‘PR or C.V. style’ website. PR as in ‘public relations’, C.V as in ‘curriculum vitae’.
A one-page site puts your marker down in cyber-space.
The PR page gives you a web address (URL) and a page telling visitors about you and your business or mission.
With your own site you can also make use of a dedicated email address which can forward to another address or you can use it with a mailbox.
PR page example:
Racewheel MX are a small company building and repairing motorcross and enduro motorbike wheels. They’re based in Tregroes in West Wales. This is actually a one page plus site with a contact form on a separate page.
www.racewheelmx.co.uk (link opens in new window)
2. Business Website using Content Management System
The standard nowadays for many businesses is a content managed website using software like WordPress.
A business website gives your company a professional profile on the Internet.
It enables you to showcase your products and services and also gives your customers and potential customers a way of finding out more about you. Deepening their relationship with your company through interactions online.
News and a blog can be easily included into the business website package. This gives you an outlet for publishing regular news, articles, hints and updates.
The business website often forms part of a broader Internet development strategy.
Business website examples:
Burns Pet Health is a good example of a web development strategy.
The website is the center-piece of a ’360 degree Internet strategy’. This web development project includes:
- Main website – www.burnspethealth.com
- News section powered by WordPress – www.burnspethealth.com/news/
- Magento powered e-commerce store – www.burnspethealth.com/shop/
- Facebook and Twitter pages, interlinked.
- Google analytics tracking.
- Mailing list and newsletters.
Another example is Huwbryn – www.huwbryn.com
EposShop does not use a CMS but is a very good example of a lead-generating website. www.eposshop.com
3. E-commerce Website
Often businesses will want to extend their web offering to include an e-commerce store. Retail outlets can benefit greatly from having an online version using e-commerce software.
There are a lot of e-commerce website packages available online to suit different requirements.
Some businesses are happy with a Paypal shopping solution whereas others need a full-blown e-commerce package like Magento.Artists and makers can use services like Ravelry and Etsy to sell their products.
Tusler Design work with you to define your e-commerce requirements and then proceed accordingly.
Mundos is an excellent example of a working e-commerce website. www.mundos.co.uk
Custom House Cardigan is another strong example using WordPress for the main website and Magento E-commerce System for the online shop. www.customhousecardigan.com
4. Social Network Page(s)
Most modern businesses, organisations and creative individuals will benefit from making use of Facebook and Twitter and possibly LinkedIn, Youtube and Vimeo.
There is no doubting the popularity of social networks in the modern world.
The benefit comes in being able to interact more deeply with your customers and target markets. With careful thought and application you can make your friends and followers aware of timely offers, promotions and other messages as required.
Website Design Prices (guide only)
If you want a specific price please contact Tusler Design with a some information about your project.
Guide prices for your budgeting;
- PR Page: from £99
- Business Website: from £450 (‘bare-bones WordPress site’ from £299).
- Ecommerce website: from £750 using Paypal cart, £2,500 using Magento
- Google Analytics: No charge to set up
- Email Forwarding: No charge to set up
- Hosting and Domain Names: As a guide you can expect to pay between £40 and £120 per year for website hosting. Domain names are from £5 per year.