Tablets still not used for buying online

Apple ipad

Apple's iconic iPad

Jakob Nielson, renouned web usability expert notes on his website that users of Apple’s iPad put it down when they want to buy something online.

They use their desktop to carry out e-commerce transactions after researching on their iPad.

Another note of interest is that owners of iPads invariably share them with family members (unless they live alone of course).

Apparently many people surveyed said they’d found apps on their iPad that they didn’t know where there and must have been added by a friend or family member.

Main uses of iPad reported by Nielson:

  • Playing games
  • Checking email
  • Social networking sites
  • Watching videos/movies
  • Reading news
  • Browsing the Internet
  • Some shopping-related research

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