Each website has a voice.
And the visitors listen to the voice. They do this by reading, or hearing, your text. They are influenced in this hearing, by the colour scheme, layout, type-set, and graphics of your website.
So use your unique voice
At all times keep in mind the idea of who you are talking to when writing your content. Imagine you are speaking to just one person; the reader.
Images are a powerful means of communicating
Your choice of images tell a story because, “A picture is worth a thousand words.” So, ask yourself, ‘What are you trying to say with these thousand-word images?’
Email enables direct communication and interaction without having to use the telephone or meet in person. You still have to remember your voice in your email communication.
And of course video telephony is available via Skype and other similar systems. These are an effective means of communication. Often Tusler-Design will communicate with clients over Skype. One advantage being it is instant and thus avoids long distance travel to attend meetings and briefings.
Social networks, (i.e. Facebook) are a great place to promote your messages and to interact with your ‘community’ as there is a balanced audience of male and female users. Twitter is mostly male (though not entirely) and has a different feel and emphasis to Facebook.
And lastly, it’s a personal thing
Your visitors will almost always be alone with you. Websites communicate with individuals and though you might have many visitors, few of them will be with someone else when they’re on your site.
So, why not make the most of the opportunity given us through technology and use the Internet to speak and communicate to your audience and the world at large?