Does hosting adverts of other companies and third parties on your website and your social media channels undermine your credibility? In other words. Do adverts undermine your messages?
So here’s the thing with adverts.
You spent lots of time creating your content. You’ve made your video, you’ve created graphics, written copy and got it all just right.
Then you totally undermine your credibility and sometimes your brand by allowing advertisements to be placed in your content. Ads that you cannot control.
Ads, adverts, advertising and advertisements are widespread and in-your-face on the Internet.
Lots of websites with interesting content seem to love having Google ads and other ads all over their websites.
These are often sites with challenging new insights on subjects. Or sites with something to say that no-one else is saying.
But they loose their originality with the audience by becoming another one of the ubiquitous ad delivery mechanisms that bombard us constantly.
Ads distract us from getting the message.
So you or I will go for a reason to a website. To learn something, research a topic or to solve a problem. We may even want to buy something. And find we have to dodge the adverts.
Often there are pop-up windows commanding ‘Like us on Facebook’ or ‘Sign-up for our mailing list’. This is before you’ve engaged with content properly.
Have you noticed how many times you’ll visit a site and start reading only for the screen to dim and little box appears asking you to ‘Like’ the brand. You’ve only been there 30 seconds.
And then there are the videos with ads in front…. so many credible, independent film-makers join the gold-rush and spoil their creations by allowing ads to be shown. And that’s on their own channels.
So ask yourself this before you decide to go with hosting third-party ads.
Do I want to dilute my content and my messages by displaying ads for someone else?