Smart phones and tablets are seen as the new solution to bridging the ‘digital divide’.
Up to now there has been a rather large portion of the population who are not interested in the Internet.
The challenge for marketeers has been how to create products that connect these people with the Internet and the various services on offer.
Once the relationship is established with the new ‘consumer’ of data and services, Internet companies can claim another name, another email address, another potential revenue source, and keep it on file for later use.
Email addresses are considered assets of a business as they have intrinsic value. The value being that there is a person connected to the email address who may well have money to spend.
There are many legitimate and worthy business and organisations using the Internet in a positive and constructive manner.
The opportunity and ability to access the Internet need not necessarily be a bad thing. However, it is a well known fact that ‘you cannot please all the people all the time’ and no matter how many of us take to the Internet there will remain those who are otherwise inclined.
This is surely a good thing, or as humanity we might face the prospect of becoming homogenised, all plugged into our laptops or tablets or smart phones, compulsively checking our social networks for tid-bits of gossip.
Perhaps the Internet can become a powerful tool for assisting us in the very personal process of self-realisation?