Tag Archives: ipad

Bridging the digital divide

Meditation via the Internet

Meditation via the Internet - this is a 'heart meditation' graphic

Smart phones and tablets are seen as the new solution to bridging the ‘digital divide’.

Up to now there has been a rather large portion of the population who are not interested in the Internet.

The challenge for marketeers has been how to create products that connect these people with the Internet and the various services on offer.

Once the relationship is established with the new ‘consumer’ of data and services, Internet companies can claim another name, another email address, another potential revenue source, and keep it on file for later use.

Email addresses are considered assets of a business as they have intrinsic value. The value being that there is a person connected to the email address who may well have money to spend.

There are many legitimate and worthy business and organisations using the Internet in a positive and constructive manner.

The opportunity and ability to access the Internet need not necessarily be a bad thing. However, it is a well known fact that ‘you cannot please all the people all the time’ and no matter how many of us take to the Internet there will remain those who are otherwise inclined.

This is surely a good thing, or as humanity we might face the prospect of becoming homogenised, all plugged into our laptops or tablets or smart phones, compulsively checking our social networks for tid-bits of gossip.

Perhaps the Internet can become a powerful tool for assisting us in the very personal process of self-realisation?


Tablets still not used for buying online

Apple ipad

Apple's iconic iPad

Jakob Nielson, renouned web usability expert notes on his website that users of Apple’s iPad put it down when they want to buy something online.

They use their desktop to carry out e-commerce transactions after researching on their iPad.

Another note of interest is that owners of iPads invariably share them with family members (unless they live alone of course).

Apparently many people surveyed said they’d found apps on their iPad that they didn’t know where there and must have been added by a friend or family member.

Main uses of iPad reported by Nielson:

  • Playing games
  • Checking email
  • Social networking sites
  • Watching videos/movies
  • Reading news
  • Browsing the Internet
  • Some shopping-related research

Read the full article at http://www.useit.com/alertbox/ipad.html