Tag Archives: monetise website

Bridging the digital divide

Meditation via the Internet

Meditation via the Internet - this is a 'heart meditation' graphic

Smart phones and tablets are seen as the new solution to bridging the ‘digital divide’.

Up to now there has been a rather large portion of the population who are not interested in the Internet.

The challenge for marketeers has been how to create products that connect these people with the Internet and the various services on offer.

Once the relationship is established with the new ‘consumer’ of data and services, Internet companies can claim another name, another email address, another potential revenue source, and keep it on file for later use.

Email addresses are considered assets of a business as they have intrinsic value. The value being that there is a person connected to the email address who may well have money to spend.

There are many legitimate and worthy business and organisations using the Internet in a positive and constructive manner.

The opportunity and ability to access the Internet need not necessarily be a bad thing. However, it is a well known fact that ‘you cannot please all the people all the time’ and no matter how many of us take to the Internet there will remain those who are otherwise inclined.

This is surely a good thing, or as humanity we might face the prospect of becoming homogenised, all plugged into our laptops or tablets or smart phones, compulsively checking our social networks for tid-bits of gossip.

Perhaps the Internet can become a powerful tool for assisting us in the very personal process of self-realisation?


Monetising your website


Or – how can I make money from my website?

Could this be the most often asked question?

The simple answer to the question of how to make money through your website is – there are lots of ways.

A few proven methods include;

  • Selling items
  • Selling knowledge
  • Selling support / guidance / instruction
  • Displaying paid adverts
  • Displaying pay-per-click ads
  • Affiliate systems
  • Collecting donations

How you make your site pay is the next question.

Success in this involves understanding your visitors and what they are looking for on your website.

You can benefit from knowing how many visitors you have and what pages they are looking at. Also what search terms are they using to find your website.

Ask yourself some questions. “Is the site communicating with the right target audience? Is it giving the responses I’m looking for? Am I getting the number of sales I need to make a profit?”

If you’re unsure about what you could do to monetise your website have a look at some of these sites for ideas:

EBay – sell things and make money. http://www.ebay.co.uk/

Amazon – more than just books. You can affiliate in several ways. http://www.amazon.co.uk/

Google adsense – display Google ads on your site to earn revenue. http://google.co.uk/adsense/

Chitika – display user targeted ads. http://chitika.com/


Quick tip:

When people put the term ‘buy’ or ‘shop’ into a search engine they are usually ready to part with their hard earned cash.

So for example; If you sell hand made furniture you might put on your homepage a phrase like. “Buy hand made furniture from our online shop today.” You may also put in the page title. “Hand Made Furniture Shop – Buy Online Today”.