- Keep it simple. Speaks for itself doesn’t it.
- Be yourself. This applies to companies and organisations as well as individuals.
- Be unique. Promote your USP, your unique selling points on your website.
- Make it easy to use your site.
- Continually add fresh content.
- Maintain a blog about your industry or niche.
- Keep it positive.
- Clearly display your contact information.
- Be approachable. Allow your visitors to connect with you and keep up to date. This can be achieved via a newsletter email list, Twitter account or Facebook page.
- Keep an open mind. There’s always something new to learn to improve what you’re doing.
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