Bridging the digital divide


Smart phones and tablets are seen as the new solution to bridging the ‘digital divide’. Up to now there has been a rather large portion of the population who are not interested in the Internet. The challenge for marketeers has been how to create products that connect these people with the Internet and the various […]

Accessibility and Usability

Making websites that work for everyone. As a website commissioner or owner there are some ‘accessibility’ basics of which you should be aware. Web accessibility is about providing access to information and services without restriction. The idea is that anyone should be able to access any products and services without discrimination. In particular this is […]

Tablets still not used for buying online

Jakob Nielson, renouned web usability expert notes on his website that users of Apple’s iPad put it down when they want to buy something online. They use their desktop to carry out e-commerce transactions after researching on their iPad. Another note of interest is that owners of iPads invariably share them with family members (unless […]