It’s early days but I really like this new site for the Cardigan Bay Company. They have such compelling artwork its hard to resist. Looking forward to seeing what other exciting new products they create.
Designer, creator and crochet guru Kasturi has a beautiful new website at Completeness.co.uk.
The site features a directory of spiritual resources and useful links to help on the journey through life. All in all, rather nice!
JR Fabrications are an established company of welding and fabrication based in Carmarthenshire. Their new website is now online at jrfabrications.com.
You can find out about all their services, read their frequently asked questions and see examples of their welding work in the gallery section. There are some excellent testimonials there as well proving the high standard of their workmanship.
The web site is hooked up to their EPOS system from the main shop using Talgara. So customers can buy anything they like in the online shop and know it’s available in stock – in real-time.
It’s a great example of a high-street shop making use of the Internet.
Our friends over at Cardigan Island Coastal Farm Park have completely re-vamped their web site at cardiganisland.com. The previous site was in place since 2005 and the owners wanted a new look and feel whilst keeping hold of the family centered identity of the farm park.
Ty Gwyn Caravan and Camping Park at Mwnt have a new website up at www.campingatmwnt.co.uk.
They have static caravans and facilities for camper vans, towing caravans and tents. Wonderful location, where visitors are treated to beautiful sunsets and seals and dolphins swimming in Cardigan Bay.
There are two main groups of visitors to your website; qualified visitors and un-qualified visitors.
Qualified visitors being those people who come to your site and proceed to interact with, and do business with your company.
Regular ‘un-qualified’ visitors are those who engage with your web site but don’t buy anything or make any commitment by joining a mailing list or following you on Facebook or Twitter.
As you know yourself, real people visit sites for different reasons. It is possible to observe information about these real people by looking at the visitor data reports for particular web sites.
As a business person you are almost certainly interested in how your web site performs in relation to your bottom-line sales figures.
As the owner of a web site you are almost certainly interested in its traffic data. Meaning you are interested to know how many people have visited and how many pages they have looked at.
Beyond these overall figures there are further sources of interest. For example which pages have visitors looked at the most? How long are they spending engaging with your content?
Are they able to grasp the messages you want them to? Do they take the ‘call-to-action’ and contact you, join the mailing list, download the file or buy something from you?
Looking at the traffic data you can see trends or busy times for your site. You can see which terms visitors have used in search engines to find you. You can see which other websites on the Internet are linked to you and which give you the most traffic.
You can even set ‘goals’ in your data tracking to see how many times someone inquires, downloads a file, buys a product. And also when they make purchases you can see how they went through the buying process and if they stop you can see which page or form they left in-complete.
Over the long term you can use your traffic data to show which subject areas or themes your visitors are most interested in. You can then create more content for them and you can also point them to further calls-to-action to deepen their relationship with your company.
Alpha Oak are based near Carmarthen and supply oak floors, doors and bespoke joinery.
Take a look and see how they’re embracing the world of social networks to market their family-run business. http://alpha-oak.co.uk/blog/