Web Design Technologies and Tools
Modern websites use a variety of software tools. Aiming to give users a good experience. And to give owners a return on investment.
Some of the many tools we use in our web design and development processes are listed below.
Google analytics is a fab web user information tool. Google’s tracking tool gives you in-depth information about the pages your users are visiting, how long they are spending, what keywords and phrases they are using to find you and much more. Google Analytics works perfectly with Adwords so you can monitor your pay-per-click advertising results and compare them against natural listings. Giving you a complete overview to reconcile with sales. Very powerful when linked to your e-commerce store to track conversion rates.
YouTube is the video tool that changed the Internet. And perhaps the way we communicate. Posting videos of examples from your website gives you valuable exposure to a complete new audience online. You can use videos to quickly promote your products and services. Each video page on YouTube can be deep-linked back to your site. There are so many possibilities with YouTube.
Facebook has changed the way we communicate. As a promotional tool Facebook gives you personal connection to customers and clients, all of whom have expressly ‘liked’ you. You can be more informal on Facebook than in other communications.
Twitter is perfect for brief messages and updates. You can use Twitter to make short, quick news announcements and give your clients and customers a place where they can ‘get the latest’. Twitter also makes it easy for you to follow others in your industry or interest group.
WordPress is our open-source content management system of choice. The functionality and flexibility of it make it a powerful website management tool and provide for many levels of dynamics and interation with users.
Magento is an awe inspiring open-source e-commerce platform. The amount of flexibility and ease of use are un-equaled in our experience of using shopping carts and online payment processing systems.
MailChimp is a perfect tool for managing mailing lists and newsletters. It enables tracking of emails opened and tracks click-through routes as well. You can easily see who has opened your email and who has also clicked on one or more of the links.
Zend is the perfect development platform if you need to build high-quality PHP applications quickly.
PayPal is often the most straightforward method of receiving payments from your website. There are numerous other excellent payment gateways including Worldpay. SECpay and SagePay
Photoshop is still the fundamental building block for most new web designs. Also in-page graphics play an important part in creating the desired user experience on many sites.
Dreamweaver has become more of a super ftp tool than an editor. It is still rolled out for some hard-coded web pages, scripting and editing cascading style sheets (CSS).