Copy and text - Tusler Design

Good copy is a crucial element for success.

Well written copy is vital to your website achieving success. This is because everything is still based on text.

Even though images are important, video is important, and audio is important. Still the main method of communication is text based. And this isn’t going to change.

Simple communication.

The written word is simply the spoken word notated. So really its about communicating in an easily understandable way. And that communication leads to deeper interaction and understanding. Resulting in a relationship with the visitor, the client, the customer.

So your web copy has to be clear and easily grasped. This is for your visitors, your readers and also for the search engine spiders.

Get to the top.

Google is the most popular search engine in the UK and it has very clever algorithms for analysing websites. What they really want is clear, well written and presented content that they can give to their users in search results pages. Search engine optimisation is basically this process.

So the best way to get to top position in the search engines is to become the ‘authority’ or expert voice for your chosen subject. It’s really as simple as that.

And once you make your way to the top you get to see how many others are trying to get the top spot. You can see the different ploys they engage. But you don’t need to because you are already presenting your content authoritatively.